Our Team

CRäKN is powered by a passionate team of innovative technologists, death-care industry experts, and customer service professionals. Meet our leadership team, and contact us to let us help you make the most of our tools and products.

Scott Mindrum

G. Scott Mindrum

Founder, President and CEO

With more than 20 years of experience in the death-care industry, Scott has extensive knowledge about the needs of funeral directors and cemetery operators as well as the funeral and burial process. Previously, he was the founder, president and CEO of MeM (Making Everlasting Memories), a cloud-based SaaS publishing company dedicated to capturing and preserving life memories and serving the death-care industry. He was a manager in the Entrepreneurial Services Group at Ernst & Young and spent several years performing mergers and acquisitions for various companies. Scott earned his M.B.A. from the University of Notre Dame and is a licensed (but inactive) CPA in the state of Ohio. He also is an active member of the Queen City Angels.

John Sentz

John Sentz

Chief Operating Officer

John Sentz is the Chief Operating Officer of CRäKN. He is a 20-year veteran of the funeral industry and has been a part of great teams while holding leadership positions with Batesville Casket Company and Service Corporation International. His funeral industry experience includes sales, operations, product development, merchandising, supply chain, and training. John is an Army veteran, a Peace Corps volunteer and has a M.B.A. degree and a M.P.A. degree.

Clifford Campbell

Clifford Campbell

Chief Technology Officer

Clifford is responsible for the integration and full onboarding of CRäKN technical solutions. He also steers future system development, technology personnel and hardware utilization for the company. Clifford is a multifaceted technologist with more than 10 years of experience across various platforms and languages. He has completed integrations with major funeral home products and is an active member in the technology community. Having previously worked within the financial industry and with PCI compliance, he is focused on security and continually applies innovative solutions to enhance the death-care industry.

Kristen Auguste

Kristen Auguste

Director, Customer Success

Kristen’s passion is building strong relationships with CRäKN customers—helping to give them the tools and support they need to thrive. With more than 7 years of experience in the death care industry, Kristen specialized in training and support at a prior death care software company before joining CRäKN. Kristen joins the CRäKN team with a wealth of expertise across customer experience, technical innovation, CRM software, program management, marketing, and change management. On a daily basis, you can find Kristen helping CRäKN customers find greater success with onboarding, support, and working to improve overall user experience.