Batesville Announces Key Partnership with CRäKN
Posted June 23, 2021
2 min read
Batesville, a leader in funeral home website solutions, has announced an integration partnership with CRäKN’s funeral home management software.
The integration will give funeral homes automation and instant connection between CRäKN and their Batesville websites. “For thousands of funeral homes across North America, this integration will mean far less time doing manual, repetitive tasks,” said CRäKN CEO/Founder Scott Mindrum. “We are looking forward to how this powerful integration will empower funeral professionals to work smarter and faster.”
When pairing Batesville and CRäKN, funeral directors will be able to set up an event in CRäKN and all pertinent information—from photos to the obituary and beyond—will seamlessly be sent to their funeral home website. “This workflow automation will simplify funeral professionals’ work immediately, plus it reduces the opportunity for any errors when serving families. Even down to the obituary, everything can be automatically populated from CRäKN to the Batesville website,” added Mindrum.
“As a technology partner to Funeral Directors, we understand the power of connectivity and are excited to partner with the CRäKN team and drive even greater efficiencies in our customers’ businesses,” said Jenn Parvin, vice president of marketing and technology at Batesville.
According to Mindrum, CRäKN has more than 15 other integrations that help save funeral directors at least 3 hours per case, on average. Other integrations include stationery and memorial products, answering services, accounting, aftercare programs, preneed insurance and service providers, credit card processing, and many more.
“We continue to add more integrations that enable funeral directors to save time and increase efficiency. CRäKN’s funeral home management tools were designed to help funeral professionals—no matter their technical abilities—spend more time doing what they enjoy doing, and we recognize that’s time serving their client families,” said Mindrum.
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