Technology Can Make Your Life Easier

Posted March 8, 2017

4 min read

This is a guest post by Alan Creedy, a premier thought leader and expert when it comes to the needs of the funeral profession. Creedy’s critical insights and “outside the box” wisdom focuses in on what practitioners need to do today—and how to prepare for the future.

During World War II, the British conducted a special demonstration of the new mechanized artillery for their Russian allies. The exercise was beautifully orchestrated. Each soldier performed with impressive precision, and, of course, each gun scored a bull’s eye.

After the drill the British and Russian officers discussed the show and what they had learned. As they were winding down, one Russian raised his hand to ask a question: “I was impressed with how well each soldier functioned as a team and worked in concert for maximum efficiency and effectiveness. But, I noticed with each battery there was a lone soldier standing at attention in the back who seemed to have nothing to do. Can you tell us what his role in mechanized artillery is?”

With some embarrassment, the British officers had to admit they didn’t know, and quickly dispatched an aide to find out the role of the mystery soldier. Breathlessly, the aide quickly returned to report that it was that soldier’s responsibility to hold the horses during firing.

I love this story. It illustrates how modernization overtakes us unawares and we continue to carry legacy policies and systems that no longer apply. So it is with funeral service.

There is a strong and persistent * legacy belief * that funeral directors must be present on site 50 – 70 hours a week even when there is nothing for them to do. I think the reason for this belief is anchored in the fact that 40 years ago the technology of communication required someone to staff the funeral home 24/7 in order to receive death calls.

I remember one friend, now in his 80s, who laughs about how he used to have leave his wife a stop by stop list of the errands he was running so she would know how to find him if they got a call. If they did get a call while he was out, she could look at the clock and know he was at the drugstore or the barber or whatever and call them.

Then pagers enabled us to be reachable anywhere but we still had to have access to a landline. They freed us up to move about as necessary and gave us more flexibility. Then cell phones actually gave us time back in our day. We could be anywhere and still respond to callers in real time.

Now we have smart phones. But the tragedy is we are still using them like the old cell phones. For most of us they are still only communication devices. Yes we now can text and email, but that is still only communication.

Enter CRäKN, the first concept to enable you to actually have a device think for you. It’s the first innovation since cell phones were introduced in the 90s to actually give you back time in your day.

I have learned that some people actually prefer holding horses. So, this isn’t for them. But if you want to actually be able to step out of your personal “whirlwind” for a while, you should be using your smart phone for more than a communication device.

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About Alan Creedy

Alan Creedy has been active in the funeral service community for more than 35 years. He has served as President of a large funeral home cemetery operation, a third party preneed marketer, and as past Chair of the Funeral Service Foundation. His expertise and experience span a wide variety of disciplines—finance, mergers and acquisitions, exit planning, market strategy and organizational dynamics. He has degrees in both psychology and accounting, and is a Certified Exit Planner. Creedy is accredited with both the Center for Creative Leadership and Hyman Synergistics. Find his website that offers resources for funeral practitioners at

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